For example… The pinpoint accuracy of split testing Ideally, there will be only one difference between the two pages so the tester can understand the reason behind the change in performance. Split testing, commonly referred to as A/B testing, allows marketers to compare two different versions of a web page - a control (the original) and variation - to determine which performs better, with the goal of boosting conversions. That’s why businesses everywhere are increasingly allocating more of their budget to the powerful and relatively pain-free method of optimization known as split testing. Strategy was to develop a piece that would allude to the original but feature new situations inspired by TNTâ€™s content.Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost post-click landing page conversion rate also happens to be the most effective. When innocent passers-by dare to push the button, pure TNT-drama unfolds with a slightly new twist: close â€˜participationâ€™ of the public.

They call it, “A Dramatic Surprise on a Quiet Square.” To launch Turner Broadcastingâ€™s series and movie channel TNT in the Netherlands a new dramatic piece of the now famous red button was shot in the quiet town of Dordrecht. Well on January 24th, 2013, they are at it again. A flashy arrow hovered above the button that said, â€œPush to add drama.â€ Of course very few would even consider it as most individuals passed it by however, for the people that did have the courage to press it go a wonderfully fun surprise.

The TV station placed a red button in a quiet square in Flanders in Belgium. On April 10th, Turner Television Network station,Â TNT BeneluxÂ brought a ‘ dramatic surprise on a quiet square‘.

No red button campaign